While threat actors continue to rely on many “classic” tactics that have existed for decades, our threat predictions for the coming year primarily focus on cybercriminals embracing bigger, bolder, and—from their perspectives—better attacks . This year’s threat predictions report examines how long-term cyberattack trends evolve, shares emerging threats to watch for in 2025, and more . Here’s a look at how we expect the threat landscape to change in the coming year and beyond and how these shifts will impact organizations and their security teams.

Recent advancements in artificial intelligence (AI)—what’s been called the AI revolution—are upping the ante even further. Security leaders must find strategies to level the playing field and evolve defenses in tandem with the sophistication of attacks.

Companies are increasingly pursuing a cloud-first strategy by developing and deploying applications with the cloud in mind. With the majority of organizations adopting a hybrid or multi-cloud approach to support various use cases and work models, the attack surface has significantly broadened, making securing today’s cloud environments more critical and increasingly complex.